Invest Milton Keynes recognises the importance events can have in supporting the local economy.​ 

​Given the current financial constraints that Councils nationwide face, it is essential to adopt a strategic approach to Sponsorship to ensure the efficient use of resources and maximising the benefits.​ 

​Invest Milton Keynes has no identified budget allocated for awards sponsorships.  All funding spent on sponsorships would otherwise support essential services that directly benefit local businesses. We are committed to ensuring that the City Council’s resources are used in the most cost effective way to support the business community.​ 

​Where awards sponsorship is considered, it will be assessed against the following minimum criteria:​ 

• Clear alignment with the Council’s policies, initiatives and values.​ 
• Demonstrable benefits to the Invest Milton Keynes brand, including visibility, engagement, or potential market expansion.​ 
• A reasonable cost-to-benefit ratio that aligns with current fiscal priorities.​ 
• A measurable impact on the target audience, ensuring a strong return on investment.​ 
• A commitment to upholding sustainable practices and contributing to business community well-being.​ 
• A demonstrable track record of success or clear potential for positive outcomes.​ 
• Approval from relevant political stakeholders is necessary to ensure alignment with policy priorities​  

The City Council has the following existing sponsorship arrangements in place: 

• Milton Keynes Business Achievement Awards sponsorship 2026